10 Thoughts on Advocating in the New U.S. House
In the ever-shifting landscape of Washington, D.C., recent developments in the House of Representatives have sent shockwaves through the advocacy community. The election of Mike Johnson (R-LA) as Speaker of the House marks a significant shift in the political dynamics on Capitol Hill. Having gone in one year from the most progressive Speaker to the most conservative Speaker, we are all learning how to navigate a volatile advocacy environment.
As we confront critical decisions on issues ranging from support for Ukraine and Israel to the threat of a government shutdown, every public affairs expert's question is: How do we ensure our issues are heard and acted upon in this new environment?
Let's face it; the road ahead is challenging, but with innovative strategies and a dose of patience, we can continue to make a difference in the advocacy arena. Here are some of the things I’m considering with clients when navigating these turbulent waters and getting Congress to care about crucial issues like healthcare.
Redefine Bipartisanship: In a deeply polarized political climate, the traditional definition of bipartisanship may need to evolve. Seek common ground on the broader goals of your issue, even if it means compromising on specific policy details. Building bridges across the aisle, even with conservative leaders, can lead to incremental progress.
Focus on State-Level Engagement: While the Speaker of the House wields significant influence, don't forget that many key policy decisions are made at the state level. Redirect some of your advocacy efforts toward state legislatures, where you might find more receptive audiences and opportunities for change.
Leverage Unconventional Allies: In this era of unexpected political alliances, consider working with unconventional allies who share a stake in your issue. Look beyond the usual suspects and engage unexpected partners, such as religious groups, veterans' organizations, or business associations, to broaden your advocacy coalition.
Harness the Power of Personal Stories: Data and statistics are essential, but personal stories can humanize your issue and resonate across party lines. Encourage individuals affected by the healthcare system to share their experiences with lawmakers, fostering empathy and understanding.
Strategic Digital Advocacy: In today's digital age, the battle for attention extends beyond the hallowed halls of Congress. Utilize social media, online petitions, and digital grassroots campaigns to mobilize support for your cause and create a groundswell of public opinion that can't be ignored.
Emphasize Economic Impact: Highlight the economic implications of your issue. Make the case that addressing healthcare, for example, can positively impact job creation, economic stability, and long-term fiscal responsibility, which should resonate with conservatives focused on fiscal responsibility.
Counseling Patience with a Twist: Instead of simply advising patience to your clients, frame it as an opportunity to build long-term relationships and cultivate champions for your cause. Explain that while immediate wins might be elusive, the groundwork laid today can yield significant results in the future.
Use Data-Driven Advocacy: Invest in robust data analysis to identify and target lawmakers who might be sympathetic to your cause within the conservative spectrum. Tailor your messaging to align with their values and priorities.
Collaborative Issue Bundling: Explore the possibility of bundling your issue with other causes that conservatives may support. For instance, link healthcare reform to initiatives that promote individual liberty or market competition, demonstrating the broader conservative appeal.
Foster Grassroots Mobilization: Build a passionate grassroots network to pressure lawmakers. Grassroots advocacy can be a powerful force in shaping policy, even in the face of conservative leadership.
In conclusion, the new speaker signifies yet another shift in the political landscape, but it doesn't mean that advocacy is futile. It requires adaptability, creative thinking, and the willingness to find common ground in unexpected places. While patience is crucial, it should be combined with a strategic approach that leverages the unique dynamics of this new era in Washington, D.C. By redefining our advocacy strategies, we can continue to make progress on critical issues, even in the face of ideological challenges.